_{By Zach Collier}

On August 1, Reach Provo ran an article about Provo’s lack of independent radio and how difficult it is for Provo artists to obtain radio airtime because of that. Some commenters made the case that this was a non-issue, arguing that more people are using streaming services like Apple Music, Pandora, and Spotify to get their music fix. But consider, for a moment, the fact that the terrestrial radio industry brought in $17.3 billion in advertising revenue in 2014, with revenue rising at a rate of 1-2% each year since then. In contrast, the US music streaming industry reaped just $3 billion in advertising and subscription revenue last year.

Radio is still a thing, and having your music broadcast all over the state is a powerful way to reach new listeners and attract new fans.

While the lack of independent radio is still an important issue in Provo, we know that there’s power in getting good music into the open air. This is why Reach Provo is pleased to announce that tonight, from 6 to 9PM, Pioneer Book in Downtown Provo will be streaming Reach Provo’s August ’16 Provo Music Playlist to their customers.

Pioneer Book is Utah County’s largest used and rare bookshop, and carries titles in a broad range of fields. The bookstore was founded in 1980 by Richard Horsley, and has proudly served as a community resource in its promotion of fine literature, rare books, and pleasure reading for over 30 years. Their second floor has comfortable seating and is a perfect spot to snuggle up with a good book while listening to some awesome tunes.

Make sure to like Pioneer Book on Facebook and follow them on Twitter (@PioneerBook) for the very latest in information regarding store sales, guest appearances, featured lecturers, and author signings. If you would like to listen to local music from 6-9PM tonight, the store is located at 450 W Center Street in Provo, Utah.

To get a taste for local music, check out the new music video for “Faint of Heart” by The Strike below.