Provo Record Label Raising Support for Ukraine

_{By Zach Collier}

UPHERE! Records has been making waves in the Provo music scene. What started as a listening party for their first release on October 22, 2020 has turned into a full fledged community. Founded by Brady Flores and Tom Peterson in the middle of the pandemic, UPHERE! Records has now worked with over a dozen artists.

These artists range from the raucous punk of Backhand and Scheissters to the dreamy, shimmery sounds of Homephone and Nicole Canaan. In between those two extremes are artists like Dad Bod, super young adult, and Adult Prom who sit squarely in the realm of Deseret Vibe Rock (which fans of Brother., The Solarists, and Day Sounds are sure to enjoy).

All of these acts are gaining local momentum at an impressive clip. UPHERE! is putting this momentum to good use: the label will drop UPHERE! Compilation Vol. 2 next week.

“We’ve put together a compilation of unreleased songs, demos, alternate versions, and other rarities from artists on our label to raise money for refugees in Ukraine,” says Peterson. “50% of profits go to Save The Children and the other 50% to The Ukraine Humanitarian Fund.

It’s poetic to see a label forged in the pandemic using their music to meet the charitable needs of a world still in so much turmoil. The record will drop April 22nd and is currently available for limited streaming and pre-order in both digital and cassette formats. The compilation will feature 13 tracks in total. The track we’re most excited for is the vibey “Aquafina” by The Plastic Cherries.

You can hear a sample of the compilation below. Follow UPHERE! on Instagram, and pre-order the album here.