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We Are The Strike has a new, but familiar, name.

Initially called “The Strike,” these swing-influenced, big band rockers had to rebrand themselves as “We Are the Strike” for legal reasons. Now, here they are after some time under that moniker, rebranding again.

By Zach Collier

We Are The Strike won the Gigg Stadium of Fire competition in 2013. Then they opened for Kelly Clarkson. They followed this with a string of highly polished local performances at various venues around town and on the road, and then played a wildly successful show at Rooftop Concert Series last June. Needless to say, this 9-Piece band has been gaining massive attention.

Initially called “The Strike,” these swing-influenced, big band rockers had to rebrand themselves as “We Are the Strike” for legal reasons. Now, here they are after some time under that moniker, rebranding again. Check out this recent post from their official Facebook page:

“We’re excited to announce that after some time as ‘We Are The Strike,’ we have decided to officially change our band name to ‘The Str!ke.’”

Taking one right out of Panic! at the Disco’s playbook, The Str!ke have figured out a clever way to use punctuation to get the name they’ve always dreamed of. Luckily for them, this isn’t so much a “redo” as it is a “restore.” For any band, rebranding can be a difficult and dangerous process. If the rebranding goes poorly, bands can accidentally alienate a lot of their fan base and lose listeners.

Aware of this, The Str!ke hit us hard with the news, and then followed up the same week with an explosive new single. “Atom Bomb” just dropped October 15. Check out the video below for a mind blowing experience.

All of their social media handles will remain @wearethestrike.

[Editor’s Note: This article was originally published on ProvoBuzz.com before they changed to their new discussion-based format. All articles from Provo Buzz have been reposted here with permission.]

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