_{By Zach Collier}

Mac Wright thinks guitarists take themselves a little too seriously – especially when it comes to changing strings. That realization is part of what inspired the Utah-based guitarist, producer, and singer-songwriter to launch a new interview series on his growing YouTube channel, where conversations with musicians happen while both parties perform one of the most universal (and strangely opinionated) rituals in guitar culture.

“String changes are something that all guitarist have to do at some point in their tenure and therefore, it’s infinitely arguable,” Wright told me. “And guitarists LOVE to argue.”

The series grew out of Wright’s ongoing effort to refine his presence online. After two years building his YouTube channel, he noticed something missing.

“I’ve been seeing growth,” he said, “but I realized that in the ‘guitar infotainment niche,’ my channel was heavy on the ‘info’ but pretty light on the ‘-tainment.’”

Interviews felt like the natural next step. But Wright didn’t want to just copy what already works on music YouTube. Instead, he wanted a hook – a solid central conceit that acted as an infinitely entertaining foundation. The idea clicked when he thought about the appeal of interview formats like Hot Ones, where the conversation is anchored by a shared activity.

For guitarists, changing strings is about as universal as it gets. That small creative twist also gave Wright something he felt his channel was missing: personality.

“My dry sense of humor hasn’t really come across in my videos,” he said. “If there was someone else there that I could play off of, people would be able to get to know me and I could build a fanbase rather than just casual viewers.”

At its core, Wright hopes the series accomplishes three things: entertain viewers, introduce musicians to new audiences, and maybe help guitarists relax a little.

“First and foremost, I hope people are entertained,” he said. “Second, I want people to get to know both the interviewees and myself. Lastly, I hope guitarists will see that there are so many different ways to string a guitar and that they need to chill the [h*ck] out.”

The interview series is just one part of Wright’s broader channel, which focuses on guitar-driven content ranging from technique lessons to gear demos.

“If I’m passionate about it, I talk about it,” he said.

Wright’s musical résumé stretches well beyond YouTube. He has performed with artists including Kristen Chenoweth, Alex Boyé, and the Utah Symphony, and has played locally with Jenn Blosil, Chi Chi, and Michael Barrow & the Tourists. He also continues to do studio work and teach private lessons.

Still, the YouTube channel is where his creative energy is most focused right now It’s a space where education, humor, and community can coexist in the often overly serious world of guitar culture.

And if the concept works, Wright already knows who he’d love to sit across from with a fresh pack of strings.

Locally, June Audio’s Scott Wiley or Sego’s Spencer Peterson. Nationally, John Mayer (“Obviously,” Wright says). Internationally, Chris Buck of Cardinal Black.

At the end of the day, no matter how famous the guitarist is, everyone still has to change their strings. And Mac has just the place to do it.

Make sure to follow Mac Wright on Instagram. You can check out his latest interview with Utah musician Jordan Moyes below!